Joining resources for telling our story

We need to do a better job of storytelling if people are going to start making a stronger set of positive connections to our forests, the people responsible for managing them and how they make our lives better.

Research shows that there is an alarming disconnect when it comes to understanding how and why different forests are managed for different benefits, the roles and responsibilities of forest stewards and the sustainability of forest products.

With great challenges, though, comes great opportunity to not only dispel these myths, but show how our forests are providing solutions to some of the biggest challenges we face as a society today. Challenges like living with wildfire, protecting clean air and water, and preserving essential wildlife habitat. Taken a step further, we can show how through innovative management and manufacturing our forests are actually helping us to re-imagine our cities and rethink our carbon future.

In a media-saturated world, if we are going to build trust in the sector, we are going to do it by telling great stories that reach beyond the echo-chamber, and re-frame the conversation with key audiences. Data and nuance are impressive and important, but real change starts with “hearts, and then minds.”

Stories prepare people to listen and create the permission to engage in a real conversation about the future of our forests and the different roles and responsibilities of the stewards who are shaping it.

Under the banner of #forestproud, The North American Forest Partnership is focused on identifying and telling those stories through a consistent supply of original, “pressure-tested” content. With more than 100 members that include family businesses, forest product companies, conservation and recreation organizations, universities and government agencies, #forestproud is the most diverse coalition aligned to tell these stories.

You can check us out at or on social @forestproud on Twitter, Facebook and Instagram. Join the conversation using #forestproud.

Join us!


What’s the mission of #forestproud?

To deliver trust and support to manage, harvest and conserve North America’s forests in ways that address key societal challenges.

Who is part of the North American Forest Partnership?

The partnership includes private landowners and investors, forest product companies, industry associations, state and federal management organizations, conservation groups, communications efforts focused on forest sector issues, recreational interests such as hunting and fishing organizations and forestry schools. People and organizations passionate about the resource, the future of forests and the community responsible for shaping that future.